Module 1

Module Content:

• Units Covered
• Equipment Requirements
• Module Exercises & Activities
• Introduction
• Additional Coursework
• Self-Directed Study
• Helpful Documents
• Glossary
• Student Handbook
• Introduction to the Professional Photography Course
• About the Authors
• George Seper
• Yvette Worboys
• Julian Watt
• The Still Image
• The Optical Process
• The Digital Camera
• Camera Overview
• Amateur Cameras
• Smartphone Cameras
• Computational Photography & AI
• Drones
• Point-and-Shoot Cameras
• Micro Four Thirds Cameras
• Bridge and Superzoom Cameras
• Enthusiast vs Pro Cameras
• Mirrorless or CSC Cameras
• The DSLR
• Recent Camera Developments
• Which Camera Should I Buy?
• Camera Features
• Service and Accessories
• End-Usage
• Parts of a Camera
• Camera Body
• Digital Sensor
• Lens
• Shutter
• Memory Card
• Important Features of the Modern Camera
• Megapixels
• Sensor Size
• Frames Per Second (FPS)
• ISO
• Colour Histograms
• Recommendations Regarding Cameras
• Some General Observations on Cameras
• The Pro Camera
• The Small Format Camera
• The DSLR Camera
• The Rangefinder Camera
• A Friendly Caution
• Recent Developments in Small Format Cameras
• The Medium Format Camera
• Small & Medium Format DSLR Features
• Interchangeable Lenses
• Adjustable ISO
• Integrated Light Meters
• Mirror Locking
• Self-Timer
• Digital Image Capture
• Digital Sensors
• CCD & CMOS Compared
• In-Camera Controls & What to do With Them
• RAW
• Adobe 1998 RGB
• sRGB
• Greyscale
• Saturation, Contrast & Sharpening
• Lenses
• Uncovering the Lens
• Lens Overview
• The Science of Lenses
• Focus
• Focal Length
• Aperture
• Angle of View
• Lens Types
• The Normal Lens
• Telephoto Lenses
• Wide-Angle Lenses
• Speciality Lenses & Attachments
• Macro Lenses
• Extension Rings, Tubes & Bellows
• Zoom Lenses
• Reflex Lenses
• Tilt-Shift Lenses
• Lens Faults & Flaws
• Spherical Aberration
• Chromatic Aberration
• Barrel & Pincushion Distortion
• Flare & Vignetting
• Advanced Features of Modern Lenses
• Multi-Coating
• Autofocus (AF)
• Image Stabilisation (IS) or Vibration Reduction (VR)
• Filters
• Polarising Filters
• Neutral Density (ND) Filters
• Taking Care of Your Equipment
• Lenses
• Cameras
• Safe Working Practices
• Safe Work Australia
• Sitting Correctly for Good Posture & Health
• Practical Lens Choices
• Food Photography
• Fashion Photography
• Portrait & Beauty Photography
• Architecture & Interior Photography
• Travel Photography
• Sport & Wildlife Photography
• Wedding Photography
• Assignment 1

Capture

Learn how to control your camera and capture the images you have always imagined. You will learn all aspects of correct camera handling including an in-depth understanding of the settings on your camera and how to control the exposure to achieve the results you want, when you want, every time.

Units covered in this module:

Note: This list is not indicative of unit completion, as most of our units are taught (in parts) across most of our modules.

CUAACD522 – Work with photomedia in creative practice
CUAPHI312 – Capture photographic images
CUAPHI403 – Enhance, manipulate and output photo images
CUAPHI521 – Make illustrative photo images for publication and display
CUAPHI531 – Apply visual communication theory to photo imaging practice
CUAPHI535 – Produce commercial photo images
CUAPHI536 – Provide photographic portrait services

Module Content:

Units Covered

• Visual Diary
• The Exposure Triangle
• In-Camera Light Meters
• Digital Histograms
• Reading a Histogram
• Clipping
• Average Reflective Metering
• Scenario 1: Light Scenes
• Scenario 2: Dark Scenes
• Shutters & Aperture
• Shutter Types
• Focal Plane Shutters
• Leaf Shutter
• Exposure Stops
• Shutter Speed Stops
• Aperture Stops
• F/Stop Values
• The Advantage of Using F/Stops
• Full & Third Stop Reference Table
• Relationships & Depth of Field
• What is Depth of Field?
• Depth of Field (DOF) Overview
• Circles of Confusion
• Perceiving Sharpness
• Sharpness
• Depth of Field (DOF) Scale
• Hyperfocal Distance
• DOF Preview Button
• DOF Preview & DSLR Cameras
• DSLR Shooting Modes in Practice
• Manual (M)
• Aperture Priority (AV) or (A)
• Shutter Priority (TV) or (S)
• Program Mode (P)
• Exposure Compensation
• Digital ISO
• Understanding ISO
• Increasing Light Sensitivity
• Digital Noise
• High ISO, Contrast & Colour Distortion
• Auto ISO
• Putting it all Together
• Previsualisation
• Assignment 2

Post-production

Quick and accurate post-production plays a very important role in the photography workflow. This module explores in depth the use of post-production programs focusing on Adobe Lightroom and Adobe Photoshop. This will give the student a comprehensive experience on how to use and apply these programs in a professional manner and as part of their workflow. This module also focuses on digital art and expanding the student’s knowledge of current industry practice.

Units covered in this module:

Note: This list is not indicative of unit completion, as most of our units are taught (in parts) across most of our modules.

CUAPHI523 – Employ colour management in a digital imaging workplace
CUADIG518 – Refine digital art techniques
CUAACD522 – Work with photomedia in creative practice
CUADIG415 – Produce innovative digital images
CUAIND411 – Extend expertise in specialist creative fields
CUAPHI403 – Enhance, manipulate and output photo images
CUAPHI521 – Make illustrative photo images for publication and display
CUAPHI533 – Explore and apply photo lighting techniques
CUAPHI535 – Produce commercial photo images
CUAPHI536 – Provide photographic portrait services
CUAPHI537 – Produce media photo images
CUAPPR511 – Realise a body of creative work

Module  Content:

• Units Covered
• Visual Diary
• Post-Production Introduction
• Capture & Editing Software
• Capture One Software
• Adobe Photoshop (Ps)
• Adobe Lightroom (Lr)
• Exposure Software
• Other Image Editing & Retouching Tools
• The Interesting Issue of DPI & PPI
• Image File Size: How Big is Big Enough?
• Computers & Monitors
• Data Storage
• Digital Video Disc
• External Hard Drives
• Raid Arrays
• Solid State Drives
• The Future of File Storage
• Future Proofing Your Files
• Backing Up Your Photographs
• The Graphics Tablet
• Post-Production
• Why Post-Production?
• Why Lightroom?
• Creative Cloud Overview
• Quick Tip: Updates for Adobe Creative Clouds Apps
• Lightroom Classic System Requirements
• Lightroom Help
• Adobe Lightroom
• Lightroom Classic vs Lightroom CC
• Lightroom Classic vs Photoshop CC
• Lightroom Keyboard Shortcuts
• Introduction to Lightroom
• Setting Up Your File Structure
• An Overview of the Lightroom Interface
• Library
• Develop
• Map
• Book
• Slideshow
• Print
• Web
• Setting Up Your Catalog, Importing Images & Collections
• Step 1: Creating a New Catalog
• Step 2: Setting Up Your Catalog Settings
• Step 3: Setting Up Your Preferences
• Step 4: Store Presets With This Catalog
• Step 5: Identity Plate Setup
• Step 5: Importing Your Images
• Setting Up Folders in Lightroom
• Collections
• Quick Collections
• Creating a Collection
• Creating a Target Collection
• Smart Collection
• Library Module & Viewing
• Finding Your Way Around
• Understanding the Panels
• Grid View
• Compare Mode
• Loupe Mode
• Survey View
• Lights Out Mode
• Stacking
• Quick Develop
• Virtual Copies
• Before and After View
• Library Module, Metadata & Intro To Tools And Adjustments
• Metadata & Metadata Templates
• Rating, Flag, & Label Options
• Flags
• Labels
• Filter Bar
• Searchable Text Filter
• Keyword Basics
• Keyword Sets
• Keyword List
• Titles and Captions
• Develop Module: Tools & Adjustments
• Snapshots
• History
• Histogram
• Retouching Tool Strip
• Crop & Straighten – How to Crop Images to Specified Size and Straighten Images
• Spot Removal, Right Click & Edit in Photoshop Using the Same Tools
• Red Eye Correction Tool
• Gradient Adjustment
• Radial Filter
• Colour Controls
• White Balance & Eyedropper Tool
• Tone Control
• Greyscale
• Presets
• Creating Your Own Preset In Lightroom
• Develop Module: Advanced Adjustments
• The Adjustment Brush Tool
• Dodge & Burn
• Portrait Retouching
• Masking Tools
• Advanced Greyscale
• Colour Grading / Split Toning & Cross Processing
• Sharpening
• Noise Reduction
• Lens Corrections
• Lens Vignette & Grain
• Transform Tool
• Using Auto
• Calibration
• Workflow
• Batch Processing in Lightroom & Speeding Up Your Workflow
• Copy & Paste
• Match Total Exposures
• Exporting Images (Output Files)
• Exporting for Print
• Exporting for Web Images & Watermarks for Use in Web Images
• Slideshows, Web and Print Modules & Web and Print Output
• Slideshow Module
• Print Module
• Proof Sheets
• Printing Packages
• Web Module
• Web Galleries
• Transitioning Between Lightroom and Photoshop
• Photo Merge
• Working with Photoshop
• Adobe Photoshop for Photographers
• Photoshop Toolbox
• Camera RAW Image Adjustment Basics
• Camera Raw Tools
• Photoshop’s Densitometer
• Selections in Photoshop
• Quick Masking
• Layers
• Adjustment Layers
• Layer Masks
• Retouching
• Sharpening
• Unsharp Mask (USM)
• Traps for Young Players
• One Sharpening Methodology
• Selective Sharpening
• HDR for High Contrast Scenes
• Interpolation
• Digital Art
• Assignment 3

Lighting

In this module, we will be learning about light, the characteristics of light and how we, as photographers, harness the characteristics of light to good effect in our photographs. The ability to light our subjects well provides us with a unique selling proposition in our professional practice.

Units covered in this module:

Note: This list is not indicative of unit completion, as most of our units are taught (in parts) across most of our modules.

CUAACD522 – Work with photomedia in creative practice
CUADIG415 – Produce innovative digital images
CUAPHI312 – Capture photographic images
CUAPHI521 – Make illustrative photo images for publication and display
CUAPHI533 – Explore and apply photo lighting techniques

Module Content:

• Units Covered
• Visual Diary
• Introduction
• Light & Its Characteristics
• About Light
• The Properties of Light
• Intensity
• Colour
• Contrast
• Hard Versus Soft
• Direction
• Reflected Light
• The Angle of Incidence
• Specular or Direct Reflection
• Diffuse Reflection
• The Inverse Square Law
• Natural Light
• Love Daylight
• Sunlight
• Natural Light Phenomena
• Magic Hour
• Blue Hour
• Moonlight and Starlight
• Aurora
• Shooting Using Available Light Outdoors
• Magic Hour
• High Noon Shootout
• Fill-In Flash
• Artificial Light
• Studio Flash
• Exposure
• Continuous Lights
• Hot Lights – Tungsten Lighting
• Cool Lights – Fluorescent & LED Lighting
• Fluorescent Lights
• LED Lights
• The Safe Use of Lighting Equipment
• How We Use Light
• Lighting Techniques
• Light Shapers
• Light & Shape
• Lighting Ratios
• Balancing Flash & Ambient Light
• Ambient Light
• Scrims
• Reflectors
• Whatever’s Available
• Flash Duration
• Lighting Glossary
• Assignment 4

Advanced Lighting

In this module, we will explore a range of historical and contemporary sources of light. You will examine the theories of light and how you can prepare to shoot for a range of lighting techniques and situations. You will explore lighting with a range of subjects in both interior and exterior locations. You will then produce a series of photo images using appropriate lighting techniques and technologies to create an emotional response to the viewer. You will learn how to identify future work directions in the contemporary industry and how to respond to the changes this creates.

Units covered in this module:

Note: This list is not indicative of unit completion, as most of our units are taught (in parts) across most of our modules.

CUAACD522 – Work with photomedia in creative practice
CUAIND412 – Provide freelance services
CUAPHI312 – Capture photographic images
CUAIND411 – Extend expertise in specialist creative fields
CUAPHI403 – Enhance, manipulate and output photo images
CUAPHI521 – Make illustrative photo images for publication and display
CUAPHI533 – Explore and apply photo lighting techniques
CUAPHI537 – Produce media photo images
CUAPPR511 – Realise a body of creative work

Module Content:

• Units Covered
• Visual Diary
• Introduction
• Lighting Equipment
• Speedlights
• Studio Flash
• Floor Packs
• Monobloc Heads
• Flash Accessories
• Hard
• Soft Light Shapers
• Transmitters
• Lighting People
• Photographing People
• Portraiture
• The Basics
• Face Shapes
• Symmetry
• Lighting for Facial Features
• Basic Lighting Positions
• Broad
• Short
• Split Lighting
• Butterfly Lighting
• High-Key Low-Key
• High-Key
• Low-Key
• Silhouette
• Lighting Full-Length & Groups
• Lighting a ¾ and Full-Length Portrait
• Lighting a Group
• Dramatic Lighting
• Rembrandt
• Badger/Krupps Lighting
• Lighting Products
• Product Photography vs Still Life
• Shiny Objects
• Dark Field
• Light Field
• Lighting Locations
• Working with Locations
• Using Colour
• Production Planning
• Conceptualising
• Shot Planning
• The Shoot
• The Wrap-Up
• Assignment 5

Module Content:

• Units Covered
• Visual Diary
• Introducing Colour
• The Colour Spectrum
• Colour Temperature
• Early Colour Theory Development
• Maxwell’s Triangle & Modern Colour Theory
• Colour Spaces
• Additive & Subtractive Colour Systems
• The CIE & LAB Colour
• Managing Colour & Digital White Balance
• Custom White Balance
• A Colour Reality Check
• Seeing Like a Camera
• Colour Perception
• How Do You See Colour?
• Adobe Colour Wheel
• Colour Management In-Camera
• Adobe RGB (1998)
• sRGB
• ProPhoto RGB
• Grey Spaces
• Dynamic Range
• Calibrating Your Camera
• Using Your Data Colour Checker or X-Rite Colour Checker
• Colour Management Monitors
• The Calibration Device
• Calibrating Your Monitor
• Your Workspace
• Work In RGB
• Gamma
• Gamut
• Gamut Warnings
• The CMYK Colour Space
• Bit Depth
• Colour Channels in Photoshop
• Colour Management ICC Profiles & Rendering Intents
• Output Devices & Resolution Requirements
• Photo Quality Inkjet Printers
• Offset Printing Press
• Lines Per Inch & DPI Conversions
• The Professional Print Lab
• The Web
• Dot Gain
• File Formats for Digital Imaging & Printing
• Camera RAW
• DNG
• JPEG
• Print-Bound Images
• PSD Photoshop’s Default File Format
• TIFF
• EPS
• PDF
• GIF
• JPEG 2000
• Other Random File Formats
• Working With 16-Bit Files
• Converting 8-Bit Images to 16-Bit
• 16-Bit Editing
• Do Your Prints Look Like the Screen Image?
• Soft Proofing
• Professional Labs and File Preparation
• Pixel Perfect – Soft Proofing
• Printing on a Photo Printer
• A Final Word
• Assignment 6

The Business of Photography

In this module, you will identify current trends that impact photo imaging and evaluate how these trends can influence your professional practice. You will identify business opportunities associated with these trends and develop entrepreneurial strategies to develop within the marketplace. You will then focus on relevant employment opportunities within industry and maintain industry contacts. You will produce material about the services you provide and promote your business across a range of media outlets and online platforms. You will establish a clear and concise agreement with a client and agree on fees, schedules and expenses.

Units covered in this module:

Note: This list is not indicative of unit completion, as most of our units are taught (in parts) across most of our modules.

CUADIG518 – Refine digital art techniques
CUAACD522 – Work with photomedia in creative practice
CUADIG415 – Produce innovative digital images
CUAIND412 – Provide freelance services
CUAPHI312 – Capture photographic images
CUAIND411 – Extend expertise in specialist creative fields
CUAPHI403 – Enhance, manipulate and output photo images
CUAPHI521 – Make illustrative photo images for publication and display
CUAPHI531 – Apply visual communication theory to photo imaging practice
CUAPHI532 – Research and apply photo imaging trends and emerging technologies
CUAPHI533 – Explore and apply photo lighting techniques
CUAPHI535 – Produce commercial photo images
CUAPHI536 – Provide photographic portrait services
CUAPHI537 – Produce media photo images
CUAPPR511 – Realise a body of creative work
CUAPPR414 – Develop self as artist

Module Content:

• Units Covered
• Visual Diary
• Introduction
• Business Planning
• Photography as a Business
• Hobby or Business
• Planning
• Business Plans
• 5-Year Goal Plan
• SWOT Analysis
• Exploit Strengths
• Reduce Weaknesses
• Seize Opportunities
• Diminish Threats
• Profit vs Loss
• Cost of Doing Business & Fees
• Return on Equity
• Rule of Thirds
• Evaluating Opportunities
• Will I Love It?
• Do You Have the Capability?
• Is There a Market?
• Are There Existing Relationships?
• What is the Financial Potential?
• What are the Challenges?
• Is the Answer No?
• Evaluating Commercial Risk
• External Risk
• Internal Risk
• Assessing Risk
• Probability
• Impact
• Risk Mitigation
• Cost Management
• Debt
• Return on Investment
• Profit Margin
• Buy vs Rent
• Business Setup
• Setting up a Business
• Structure
• Sole Trader
• Company
• Partnerships
• Trusts
• Business Names & ABN
• Domain Names & Email
• Insurances
• Customers
• Finding & Retaining Customers
• CRM
• Networking
• Industry Bodies
• Identify New Business Opportunities
• Target a New Client Base
• Revenue Streams
• Marketing
• Branding
• Reputation
• Marketing Strategy
• Direct Marketing
• Social Media
• Content Marketing
• Email Campaigns
• Contracts
• Contracts
• Terms of Trade
• Pricing
• Copyright
• Location Permits, Model & Property Releases
• Price Lists, Estimates & Invoices
• Negotiating
• Attitude
• Successful Negotiation
• Blake Discher’s Negotiating Quick Tips
• Debt Management
• Professional Advisors
• Financial Management
• Software
• Tax and GST
• Superannuation
• Record-Keeping
• Professional Development
• Competitions
• Assignment 7

Visual Communication

Visual communication is part of our everyday lives – we see it online, on the TV and in our geographical locations. The effective use of communicating visually is complex and requires the creative to correctly interpret a brief, develop conceptual ideas around the brief, be able to critique the idea, and interpret the mode of delivery for the audience. In this module, you will learn how to determine your intent of visual communication specific to your target audience for photo images.

Units covered in this module:

Note: This list is not indicative of unit completion, as most of our units are taught (in parts) across most of our modules.

CUAPHI523 – Employ colour management in a digital imaging workplace
CUADIG518 – Refine digital art techniques
CUADIG415 – Produce innovative digital images
CUAIND412 – Provide freelance services
CUAPHI312 – Capture photographic images
CUAIND411 – Extend expertise in specialist creative fields
CUAPHI521 – Make illustrative photo images for publication and display
CUAPHI531 – Apply visual communication theory to photo imaging practice
CUAPHI532 – Research and apply photo imaging trends and emerging technologies
CUAPHI533 – Explore and apply photo lighting techniques
CUAPHI535 – Produce commercial photo images
CUAPHI537 – Produce media photo images
CUAPPR511 – Realise a body of creative work
CUAPPR414 – Develop self as artist

Module Content:

• Units Covered
• Visual Diary
• What is Visual Communication?
• Advantages of Visual Communication
• Disadvantages of Visual Communication
• Styles of Communication
• Elements of Design
• Line
• Line Character
• Line Within Images
• Shape and Form
• Shape Within Images
• Lighting for Shape
• Implied Shape
• Shape in Images
• Tone
• The Role of Tone in Composition
• Controlling Tone Range
• Tone in Images
• Texture
• Texture in Photographs
• Volume
• How to Create Volume in an Image
• Ways of Representing Volume
• Linear Perspective
• Diminishing Perspective
• Aerial Perspective
• Tonal Perspective
• Colour Perspective
• Sharpness
• Colour
• Primary Colours
• Secondary Colours
• Complementary Colour
• Analogous Colours
• Monochrome Colours
• Warm and Cool Colours
• A Final Word on the Elements of Design
• Principles of Composition
• Centre of Interest & Dominance
• Compound Centre of Interest
• Isolating the Topic
• Golden Ratio
• Golden Mean & Rule of Thirds
• Negative Space & Reverse Dominance
• Balance
• Formal Balance
• Informal Balance
• Unity
• Contrast
• Contrast of Mood
• Rhythm
• Rhythm Through Repetition
• Interval Repetition
• Gradation
• Harmony
• Discord
• Elements and Principles – A Final Word
• Visual Communication Used by the Masters
• Garry Winogrand
• Dorothea Lange
• Henry Peach Robinson
• Yousuf Karsh
• Nan Goldin
• Media & Visual Communication
• Printed Media
• Magazines (Printed)
• Magazines (Online)
• Social Media Advertising
• Meaning & Context in Visual Communication
• What is Content & What is Context?
• Erik Johansson
• Bill Diodato
• Irving Penn
• Aleksandra Kingo
• Uwe Duettmann
• Visual Communication Used in Propaganda
• Robert Capa
• Nick Ut
• Eddie Adams
• Kevin Carter
• Malcolm Browne
• Jeff Widener
• A Final Word
• Assignment 8

Interpreting Creatively

In this module, you will examine traditional and contemporary ways that photomedia is used. You will identify appropriate digital, traditional and contemporary methods that can be applied to photomedia projects. You will develop a body of work using research as an underpinning requirement. You will achieve different effects and results within your photography practice and refine your ideas through a process of experimentation. You will review your work and finalise the images while applying safe work practices. Your final project for this module will be a body of work encompassing your research and experimentation that will inform your final images.

Units covered in this module:

Note: This list is not indicative of unit completion, as most of our units are taught (in parts) across most of our modules.

CUADIG518 – Refine digital art techniques
CUAACD522 – Work with photomedia in creative practice
CUADIG415 – Produce innovative digital images
CUAIND412 – Provide freelance services
CUAPHI312 – Capture photographic images
CUAIND411 – Extend expertise in specialist creative fields
CUAPHI403 – Enhance, manipulate and output photo images
CUAPHI521 – Make illustrative photo images for publication and display
CUAPHI531 – Apply visual communication theory to photo imaging practice
CUAPHI532 – Research and apply photo imaging trends and emerging technologies
CUAPHI533 – Explore and apply photo lighting techniques
CUAPHI535 – Produce commercial photo images
CUAPHI536 – Provide photographic portrait services
CUAPHI537 – Produce media photo images
CUAPPR511 – Realise a body of creative work
CUAPPR414 – Develop self as artist

Module Content:

• Units Covered
• Visual Diary
• Think Creatively
• Research Contemporary Photography Sources
• Research Historical Creative Photography
• Timeline of Photography
• The Genius of Photography
• Traditional Process in Modern Creative Practice
• Tim Gibbs
• David Hockney
• Craig Tuffin
• Stephen McNally
• Adrian Cook
• Conceptualising the Potential of Photomedia in Your Own Work
• Interview with George Byrne
• Experimenting with Photomedia in Your Own Work
• How a Body of Work Evolves
• Experimenting Digitally
• Tools of the Trade
• New Technology: AI, CGI, Computational Photography
• AI (Artificial Intelligence or Machine Learning)
• CGI (Computer Generated Images)
• Computational Photography
• Developing Ideas From Experimentation
• Experiment with Tools
• Refine Ideas Through a Process of Experimentation
• Double Exposure
• Cinemagraphs
• Timelapse Photography
• New Editing Software Solutions
• Review Work in Progress
• Evaluate Finished Work for Intended Purpose
• Plan & Organise the Production of Creative Work
• Steps in a Process
• Planning & Collaboration Tools
• Set Up or Gain Access to an Appropriate Workspace
• Develop a Realistic Timeframe for the Production of Work
• Evaluate & Respond to Project Constraints
• Monitor Project Workflow Against the Plan
• Working with a Team
• Budgeting
• Intellectual Property Considerations
• Principles & Rules of Copyright
• Moral Rights
• Copyright Resources
• Create & Present a Body of Work
• What is a Body of Work?
• How to Create a Body of Work
• Create & Present a Body of Work & a Portfolio
• Soft Copy Portfolio
• Hard Copy Portfolio
• Books
• Website Portfolio
• Develop Your Own Presentation Style
• Document Your Work from Initial Ideas to Project Completion
• Evaluate Your Work
• Review Work in Progress Against Personal, Professional & Artistic Objectives
• Responding to Constructive Feedback
• Objectively Evaluate Your Own Work
• Video Resources
• A Final Word
• Assignment 9

Commercial Photographic Services

In this module, we will explore how to interpret a commercial photography brief. You will learn how to research styles and conceptualise aesthetic approaches to specific job requirements. You will learn how to prepare job estimates and how to apply a creative fee for your time and effort. You will prepare terms and conditions, budgets, quotes on shooting (against your initial estimate), make an agreement and complete your contract. We will investigate codes of practice, licensing and permit requirements for commercial shoots. Then, you will apply this knowledge to the stock photography industry and create a body of work for a stock agency.

Units covered in this module:

Note: This list is not indicative of unit completion, as most of our units are taught (in parts) across most of our modules.

CUAPHI523 – Employ colour management in a digital imaging workplace
CUAACD522 – Work with photomedia in creative practice
CUADIG415 – Produce innovative digital images
CUAIND412 – Provide freelance services
CUAPHI312 – Capture photographic images
CUAIND411 – Extend expertise in specialist creative fields
CUAPHI403 – Enhance, manipulate and output photo images
CUAPHI521 – Make illustrative photo images for publication and display
CUAPHI531 – Apply visual communication theory to photo imaging practice
CUAPHI533 – Explore and apply photo lighting techniques
CUAPHI535 – Produce commercial photo images
CUAPHI536 – Provide photographic portrait services
CUAPHI537 – Produce media photo images
CUAPPR511 – Realise a body of creative work
CUAPPR414 – Develop self as artist

Module Content:

• Units Covered
• Visual Diary
• Introduction
• Genres
• Product
• Product Photography for Advertising
• E-Commerce
• In Context
• Corporate
• Portraiture
• Events
• Social Media
• Annual Reports
• Time-Lapse
• Case Studies
• Advertising
• Architecture & Real Estate
• Domestic Real Estate
• Architectural
• Portraiture
• Domestic Portraiture
• Specialist Genres
• Portrait Workflow
• Portrait styles
• Copyright & Contracts
• Working With Domestic Clients
• Product Sales
• Retouching
• Corporate Portraiture
• Headshots
• Environmental Portraits
• Retouching
• Advertising & Editorial Portraiture
• Advertising
• Editorial
• Media Photographers
• Celebrities
• Humour
• Heroic
• Animals
• Pre-Production
• Photographer’s Treatments
• Mood Boards
• Production Scheduling
• Call Sheets
• Equipment Lists
• The Shoot
• Studio
• Shooting Tethered
• Location
• WHS
• WHS In the Digital Age
• Time Management
• BTS
• Post-Production
• Ingestion
• File Processing
• Batch Processing
• Proof Delivery
• Retouching
• File Delivery
• Digital Asset Management
• DAM What & Why
• Hazards
• Hardware Failure
• Human Error
• Software Corruption
• Computer Malware & Hacking
• Natural Disasters
• Workflow
• Backup Strategies
• Backup Software
• Recovery Software
• Hardware Solutions
• Archiving
• Assignment 10

Develop Yourself Artistically

In this module, you will be developing your own ideas and studying the work of others to stimulate your own conceptual and technical skills and consider intellectual property implications. You will explore and use technology to expand your own practice, identify industry networks and events to generate work opportunities, and promote yourself as an artist. This will include considerations for an exhibition and all associated promotional material, artist statements and PR requirements. You will investigate and present a body of work using a range of visual communication modes and media to engage a target audience of your choosing and seek to evaluate how this theory impacts your own creative practice.

Units covered in this module:

Note: This list is not indicative of unit completion, as most of our units are taught (in parts) across most of our modules.

CUADIG518 – Refine digital art techniques
CUADIG415 – Produce innovative digital images
CUAIND412 – Provide freelance services
CUAPHI312 – Capture photographic images
CUAIND411 – Extend expertise in specialist creative fields
CUAPHI403 – Enhance, manipulate and output photo images
CUAPHI521 – Make illustrative photo images for publication and display
CUAPHI531 – Apply visual communication theory to photo imaging practice
CUAPHI532 – Research and apply photo imaging trends and emerging technologies
CUAPHI533 – Explore and apply photo lighting techniques
CUAPHI536 – Provide photographic portrait services
CUAPHI537 – Produce media photo images
CUAPPR511 – Realise a body of creative work
CUAPPR414 – Develop self as artist

Module Content:

• Units Covered
• Visual Diary
• Introduction
• Selecting a Speciality Area
• Fashion & Beauty
• Portraiture
• Weddings & Family
• Nudes, Boudoir & Glamour
• Photojournalism
• Landscapes, Travel & Resort
• Food
• Product & Still Life
• Architecture & Interiors
• Art Photography
• Industrial & Corporate
• Cars
• Real Estate & Drones
• The Photographer’s Assistant
• Plan Strategies to Improve Your Practice
• Continuing Education
• Identify Opportunities for Growth
• Finding a Mentor
• Opportunities for Growth Through Networking
• Trade Shows
• Industry Conferences
• Unforeseen Opportunities
• Peer Groups
• Volunteering
• Develop Your Own Style
• Evaluate Your Work
• Pursue Work Opportunities
• Artist Statement
• Curriculum Vitae
• Resumes
• The Freelance Resume
• Resume Objective
• Education
• Work Experience
• Skills
• Achievements
• Promotional Material
• Press Releases
• A Final Word
• Assignment 11

Final Body of Work – Portfolio and Area of Specialisation

In this module, you will be building your final body of work as a portfolio in your area of interest. You will combine everything you have learned so far to create an industry standard series of images. You will consider your target audience for this body of work and a variety of means of displaying your images online. This will include a website and social media considerations. You will investigate how visual communication engages your target audience and how you will apply visual communication theories to your photo images. You will explore presentation layouts for your portfolio and consult with relevant people when developing these layout options. You will develop your presentation concept using critical thinking skills. You will refine how the presentation will work and explore the production budget, time frames and workflow plans while considering the objectives and copyright requirements. You may need to address technical challenges that arise during this process. You will then present your own creative work that stylistically suits your genre and seek feedback on your body of work. You will also develop systems to identify to future presentations and business opportunities.

Units covered in this module:

Note: This list is not indicative of unit completion, as most of our units are taught (in parts) across most of our modules.

CUAACD522 – Work with photomedia in creative practice
CUADIG415 – Produce innovative digital images
CUAIND412 – Provide freelance services
CUAPHI312 – Capture photographic images
CUAIND411 – Extend expertise in specialist creative fields
CUAPHI521 – Make illustrative photo images for publication and display
CUAPHI535 – Produce commercial photo images
CUAPHI536 – Provide photographic portrait services
CUAPPR511 – Realise a body of creative work
CUAPPR414 – Develop self as artist

Module Content:

• Units Covered
• Visual Diary
• Introduction
• Where do you want to pitch your business?
• What do you want to do?
• Where and How to Pitch
• Presentation Options
• Audience
• Print
• Portfolio boxes
• Custom Portfolio Books
• Printed Books
• Online Options
• Design
• The Importance of Design
• Researching Competitors
• Your Corporate Identity
• Your Style
• Your Values
• Your Target Market
• Visual Style Guide
• Layout
• DIY Design
• Outsourced Design
• Bidding Sites
• Contra-deals
• Design Students
• Budget Implications
• Copyright Implications
• Design Implementation
• Scheduling
• Budget
• Image Selection
• Image Layout
• Image Flow
• Proofing
• Feedback
• Industry Professionals
• Mentors
• Experienced Clients
• Peers
• Copyright Protection & Clearances
• Presentation
• Create Presentations
• Present Work
• Wedding and Portrait Photographer
• Advertising, Commercial and Editorial Photographer
• Fine Art and Décor
• Seek Feedback
• Evaluate Presentation
• Finalise Presentation
• Assignment 12