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Gone are the days when people opted only for tried and tested careers and went down the route of becoming just engineers, doctors and lawyers. Today, times have changed and the possibilities are endless. With creative careers being considered as viable and feasible career options in our society that were once hell-bent on making the youth choose the traditional path, we have come a long way. The notion of creative careers being risky, unstable and underpaid was once true but in the last few decades, creative professions and their market have grown exponentially, making them viable career options. Most creative careers involve mastering the technicality of the craft along with being highly and constantly creative, while other careers are mostly very technical, with almost no scope for creativity. Many creative careers and their market are still booming, having a lot of growth potential but still have a long way to go.
With the digital revolution taking place, people preferring variety of content more than ever along with advertising for the increasing number of start-ups, creative industries are the need of the hour. Such industries are reason for brands being able to reach millions of consumers.
With the growth of many OTT platforms over the last few years, independent filmmakers and artists got platforms to express their art, resulting in employment opportunities for many creative careers; including set designers, photographers, graphic designers, fashion stylists and many more.
With the growth of internet and social media, Consumers could stay updated about the latest news and trends along with being entertained and informed by the plethora and variety of content online. Brands could reach and target the niche specific audiences which wasn’t possible in the traditional forms of media.
According to a research conducted by Deloitte, the creative economy employed nearly 20 million people across the nine different economies in 2018. Extrapolating from earlier trends suggests that the creative economy could grow 40% by 2030, adding more than 8 million additional jobs, proving creative industries to have a lot of scope and potential in the coming future.
Brands are on the lookout for skilled photographers to click professional images of their products to post them on their social media profiles and handles for marketing purposes, making it a viable career option for many youngsters, due to the growing demand for photographers in the digital space.
Fashion is never going to be out of fashion anytime soon and the statistics speak for themselves. The global fast fashion market grew from $25.09 billion in 2020 to $30.58 billion in 2021 at a compound annual growth rate (CAGR) of 21.9% and is expected to reach $39.84 billion in 2025 at a CAGR of 7%, accelerating the fashion design industry.
People in metropolitan cities, leading materialistic lifestyles, always want to keep upgrading their quality of living by revamping their homes and spaces. With the pandemic forcing us to stay at homes and people adapting to remote work, it led to more people changing their setups and spaces, leading to rapid growth in the design industry. The market for home interiors and renovation in India is estimated to be between USD 20 Billion- USD 30 Billion and is expected to grow more, with an increasing number of interior designers and customers entering the market.
Creative Careers in today’s times are the most sought after careers, with the young generation preferring work that offers scope for creativity and varied experiences instead of monotony. The statistics and the ground reality offer much clarity when it comes to talking about instability and risk involved in taking up creative professions, which indicates that although the initial years of work may be hard, as in the case with any other profession, with enough hard work, creativity and dedication to the craft, there is scope for rapid growth and progress in these industries.