We know that the way is forward, but let’s go back into time just so we can move forward. All the designers know this, and the great designers just know how to make it happen! That’s how the old styles always come back looking cooler than ever, all fresh. This major call for everything retro has never been louder, and we feel that the Jazz Age with its Art Deco style is making a great comeback in design.
The Art Deco movement, was born out of a time that had stark contrasts compared to its predecessor art movement. It was born in a time of rapid cultural change. Moving from Art Nouveau’s curvy, natural and nature inspired lines, we see a polarising transformation in art that moved towards futurism, cubism. While Art Nouveau was all about natural and earthy, looking serene and beautiful, glancing at Art Deco, you feel a dizzying combination incredible luxury, speed and power that even becomes tangible. Cars, trains and planes were faster, buildings got taller and the cities more filled with people. It was all quite lavish, opulent.
Art Deco is strong overall yet dainty in its details, sharp in its curves yet elegant in its appearance. It is subtle paradox that powerfully grips a designer’s imaginations. Its geometric shapes, curves with bold vertical lines, motion graphics, great capture of the aerodynamics, airbrushing, and sunbursts galore are everything that captures the spirit of Art Deco – Boldly & Beautifully.
Inspired by the works of world renowned contemporary graphic designers like Malika Favre, Petra Eriksson, Tom Haugomat, Quentin Monge, Andrew Lyons, and Thomas Danthony, who have captured the essence of the 20s retro style that we are inspired by, was the birth of the image of Melange – Marque 2018, all from their combined imagination and visual story-telling savoir-faire.
We realized that when two entirely opposing entities come together, it is with unmatched beauty that harmony is established. Like the perfect melody, the two opposites form a whole song, a whole story.
Melange is this harmonious melody of life.
And Marque 2018 presents the whole song, the whole story.
LeMark Institute of Art proudly presents to you the theme of our annual fashion show – Melange.
Stay tuned for more updates on the most awaited event of the year!